We're the
idea engine
A marketing, launch, and incubation engine for brilliant business ideas. We're the team that turns concepts into companies — handling everything from brand strategy and web development to full-stack venture incubation.
The difference between a concept and a company is execution.
A great idea is just the beginning. That's where most people stop — with an idea, maybe a domain name, and a lot of enthusiasm. But ideas don't build companies. Execution does.
That's where we come in. We believe in building real, revenue-generating businesses, not just websites and pitch decks. Every project we take on is a bet on an idea we believe in.
We operate as a full-service venture builder — handling the entire lifecycle of a business launch, from the first napkin sketch to the first paying customer and beyond.
Ideation & Validation
Market research, competitive analysis, business model design
Brand & Identity
Naming, visual identity, voice, positioning
Web Development
Modern, fast, SEO-optimized sites and applications
Marketing & Growth
SEO, content strategy, email marketing, paid acquisition
Operations & Infrastructure
Vendor selection, tooling, CRM, analytics setup
Launch & Beyond
Go-to-market execution, monitoring, optimization
Our core principles
Execution Over Theory
A great idea is just the beginning. We build real, revenue-generating businesses — not just websites and pitch decks.
Speed Meets Quality
We move fast but never cut corners. Launch-ready in days, not months — without compromising on craft.
Partnership, Not Vendorship
Every project is a bet on an idea we believe in. We're invested in your success, not just our invoice.
Compound Growth
We build systems that get better over time — content engines, SEO foundations, and email pipelines that compound.
From spark to engine
The Spark
Mike Waxman founded That's a Big Idea! to consolidate years of venture-building expertise into a single launch engine.
First Launches
KetoCookware, KetoSimplified, and OBX Cannabis go live — proving the model across e-commerce, content, and local SEO.
Portfolio Growth
Turn 2 Threads, PlayersEdge, and KetoAisle join the portfolio — expanding into apparel, SaaS, and marketplaces.
Scaling the Engine
Refined processes, proven frameworks, and a growing track record of turning ideas into real companies.
Mike Waxman
Mike is a seasoned entrepreneur and product builder with deep experience in e-commerce, content marketing, and software development. He founded That's a Big Idea! to consolidate the expertise gained from launching multiple successful ventures into a single, repeatable launch engine.
With a track record spanning e-commerce, content media, SaaS, and marketplaces — Mike has built and launched companies across multiple industries. Every project in our portfolio is a real, operating business with revenue, traffic, and customers.
Let's build something
big together.
Have an idea you believe in? We'd love to hear about it.
Get in Touch