We turn brilliantbusiness ideasinto real companies.
Last updated: September 30, 2026
Marketing strategy. Brand development. Web development. SEO. Full-stack incubation. Everything you need to go from concept to launch — under one roof.
What does full-service
venture building include?
We don't just consult — we build. Every service is designed to take your idea one step closer to launch.
Go-to-Market Strategy
From positioning to launch timeline, we build the roadmap that takes your idea from concept to first customer.
Brand & Identity
Name, logo, voice, visual identity — we craft brands that feel like they've been around for years on day one.
Web Development
Beautiful, fast, SEO-optimized websites built on modern stacks. Launch-ready in days, not months.
SEO & Growth
Search engine optimization, content strategy, and organic growth systems that compound over time.
Email & CRM
Newsletter systems, automated workflows, and audience-building pipelines that turn visitors into customers.
Incubation
Full-stack venture building: product development, operations setup, vendor selection, and launch execution.
How does an idea get from
concept to launch?
A proven framework that takes you from concept to company — methodically, beautifully, and fast.
Ideation
We start with your concept — market research, competitive analysis, and validation.
Brand
Naming, identity, voice, and visual system that feels established from day one.
Build
Website, content, SEO, email — everything built, tested, and ready to launch.
Launch
Go-to-market execution, monitoring, and ongoing optimization for growth.
Companies we've built
From e-commerce to SaaS to content platforms — real businesses, real revenue, real results.
KetoCookware
Premium keto cookware brand — full Shopify build, SEO, and content engine.
Visit site→KetoSimplified
Keto lifestyle content platform with 100+ articles, newsletter, and affiliate revenue.
Visit site→KetoAisle
Keto product marketplace with multi-vendor support and subscription commerce.
Visit site→Turn 2 Threads
Baseball lifestyle apparel brand — design, production, and online store.
Visit site→PlayersEdge
Baseball player development platform with video analysis and scouting tools.
Visit site→OBX Cannabis
Outer Banks cannabis guide — local SEO content monster with 30+ pages.
Visit site→Frequently asked questions
What services does That's a Big Idea! offer?
Go-to-market strategy, brand and identity, web development, SEO and content marketing, email marketing and CRM, and full-stack incubation — everything needed to take an idea from concept to launch under one roof.
How can I get in touch about my idea?
Email [email protected] or fill out the contact form at thatsabigidea.com/contact.
How quickly will you respond to my inquiry?
Within 48 hours of receiving your message.
What kinds of businesses have you built?
E-commerce brands, content platforms, marketplaces, and SaaS — including KetoCookware, KetoSimplified, KetoAisle, Turn 2 Threads, PlayersEdge, and OBX Cannabis.
Who is behind That's a Big Idea!?
Mike Waxman founded That's a Big Idea! in 2024 to consolidate years of venture-building expertise into a single launch engine.
Have a big idea?
Whether you're sketching on a napkin or ready to launch, we'd love to hear about it. Let's turn your concept into a company.
Tell Us About Your Idea